About Us

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Our mission at SPG is to share our collective best practices, proven processes, and methods to help enable B2B sales and marketing organizations to reach their full potential by closing more business on the same opportunity set. 

We provide training, consulting, process re-engineering and tools to enable B2B companies to improve their close rates on new account and expansion sales opportunities by:

· Enhancing sales representatives’ needs assessment and customer problem identification skills

· Improving sales representatives’ abilities to more effectively qualify and quantify each new sales opportunity

· Helping sales to better relate to B2B buyers through the development, implementation and use of Sales Ready Messaging® and targeted conversation prompters for each persona involved in buying, funding, implementing and use of their company’s offerings 

· Augmenting each salesperson’s ability to articulate company messaging, competitive positioning, and value proposition by connecting product usage more concretely with customer’s goal achievement, problem resolution and specific needs

· Accelerating overall sales-cycles by implementing, training, and adopting a formal sales methodology, Customer-Centric Selling, and sales manager coaching processes to enhance alignment with customers and to facilitate more accurate forecasting at all levels of the sales organization

· Boosting sales representatives’ ability to assist buyers in building stronger business cases to help justify product/service purchase decisions, and the allocation of implementation resources

SPG is a licensed business partner of CustomerCentric Selling®and a distributor of Funnelocity®, a Sales Performance Management software application.